Privacy Policy

1. Introduction

Lasolo Design Group, LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at lasolodesign.com or use our services.

By using our website or services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact information (email address, phone number)
• Project details and requirements
• Property information and addresses
• Budget information
• Communication preferences
• How you heard about us

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent
• Referring website
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for:

• Providing interior design and home staging services
• Communicating with you about projects and inquiries
• Improving our website and services
• Analyzing website usage and performance
• Sending newsletters and marketing communications (with your consent)
• Complying with legal obligations

4. Analytics and Tracking Technologies

We use the following analytics and tracking tools:

4.1 Google Analytics (GA4)

We use Google Analytics to understand how visitors interact with our website. Google Analytics may collect information about your device, location, and browsing behavior. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4.2 Hotjar

We use Hotjar to analyze user behavior and improve our website experience. Hotjar may record your interactions with our website, including mouse movements, clicks, and scrolling behavior.

4.3 Contentsquare

We use Contentsquare to analyze website performance and user experience. Contentsquare helps us understand how visitors navigate our website and identify areas for improvement.

4.4 Cookies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand where our visitors are coming from. You can control cookie settings through your browser preferences.

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

• With your explicit consent
• To comply with legal obligations
• To protect our rights and safety
• With service providers who assist in our operations (under strict confidentiality agreements)

6. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6.1 Data Retention

We retain your personal information for the following periods:

• Contact information and project details: 7 years from last contact or project completion
• Website analytics data: 26 months (Google Analytics standard)
• Marketing communications: Until you opt out or request deletion
• Legal and compliance records: As required by applicable law

After these retention periods, we will securely delete or anonymize your personal information, except where we need to retain it for legal, regulatory, or legitimate business purposes.

6.2 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law. We will provide notice within the timeframe required by law, typically within 72 hours of becoming aware of the breach.

7. Your Rights and Choices

7.1 California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how we use it
• Request deletion of your personal information
• Opt out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

7.2 General Rights

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Opt out of marketing communications
• Withdraw consent at any time

8. International Data Transfers

While we primarily serve clients in California, we may occasionally work on international projects. Your personal information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that are different from the laws of your country.

When we transfer your personal information internationally, we ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

9. Children's Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: