California Privacy Notice

1. Introduction

This California Privacy Notice (“Notice”) supplements the Privacy Policy of Lasolo Design Group, LLC (“we,” “our,” or “us”) and applies solely to California residents (“consumers” or “you”). This Notice describes our practices regarding the collection, use, and disclosure of personal information and explains your rights under the California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act of 2020 (“CPRA”).

2. Personal Information We Collect

We collect the following categories of personal information:

2.1 Identifiers

• Name and contact information (email address, phone number)
• IP address and device identifiers
• Online identifiers and cookies

2.2 Personal Information Categories

• Project details and requirements
• Property information and addresses
• Budget information
• Communication preferences

2.3 Internet or Other Electronic Network Activity

• Browsing history and search history
• Information on your interaction with our website
• Analytics data from Google Analytics, Hotjar, and Contentsquare

2.4 Geolocation Data

• General location information (city, state)
• Service area information

3. How We Use Personal Information

We use the personal information we collect for the following business purposes:

• Providing interior design and home staging services
• Communicating with you about projects and inquiries
• Improving our website and services
• Analyzing website usage and performance
• Sending newsletters and marketing communications (with your consent)
• Complying with legal obligations
• Protecting against fraud and security threats

4. Sources of Personal Information

We collect personal information from the following sources:

• Directly from you: When you contact us, fill out forms, or engage our services
• Automatically: When you visit our website or interact with our online services
• Third-party analytics: From Google Analytics, Hotjar, and Contentsquare
• Social media: When you interact with our social media accounts

5. Sharing of Personal Information

We do not sell your personal information. We may share your personal information with:

• Service providers: Who assist in our operations (under strict confidentiality agreements)
• Analytics providers: Google Analytics, Hotjar, and Contentsquare
• Legal authorities: When required by law or to protect our rights

6. Your California Privacy Rights

As a California resident, you have the following rights:

6.1 Right to Know

You have the right to request that we disclose:

• The categories of personal information we collect
• The categories of sources from which we collect personal information
• The business or commercial purpose for collecting personal information
• The categories of third parties with whom we share personal information
• The specific pieces of personal information we have about you

6.2 Right to Delete

You have the right to request that we delete your personal information, subject to certain exceptions.

6.3 Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

6.4 Right to Opt-Out

You have the right to opt out of the sale or sharing of your personal information. However, we do not sell or share your personal information.

6.5 Right to Limit Use of Sensitive Personal Information

You have the right to limit our use and disclosure of your sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.

6.6 Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising your privacy rights.

7. Data Retention Periods

We retain your personal information for the following periods:

• Identifiers: 7 years from last contact or project completion
• Personal Information Categories: 7 years from last contact or project completion
• Internet or Other Electronic Network Activity: 26 months (analytics data)
• Geolocation Data: 26 months (analytics data)

After these retention periods, we will securely delete or anonymize your personal information, except where we need to retain it for legal, regulatory, or legitimate business purposes.

8. How to Exercise Your Rights

To exercise your California privacy rights, you may:

• Contact us by email at lana@lasolodesign.com
• Call us at 650-965-5232
• Write to us at: Lasolo Design Group, LLC, 1565 Molitor Rd, Belmont, CA 94002

We will respond to your request within 45 days. If we need more time, we will notify you and may take up to an additional 45 days to respond.

9. Verification

To protect your privacy, we may need to verify your identity before processing your request. We may ask you to provide additional information to verify your identity.

10. Authorized Agents

You may designate an authorized agent to make requests on your behalf. The authorized agent must provide proof of authorization and we may require you to verify your identity directly with us.

11. Contact Us

If you have any questions about this California Privacy Notice or our privacy practices, please contact us: